We cut through the hype
AI, minus the hype.
Every second business is being sold AI at the moment, and a fair bit of it is a solution looking for a problem. We'll tell you honestly where it helps you, where it doesn't, and what you can safely ignore. Then we do the part that actually matters.
Most businesses don't need as much AI as they're being sold.
There's a lot of noise right now. Software that promises to run your marketing, write your content and answer your customers, usually for a monthly fee and usually without ever saying what it will actually change. Some of it is genuinely useful. A good deal of it is a subscription you'll forget you're paying for.
We're not here to talk you into any of it. We use these tools every day in our own work, so we've got a fair idea of what holds up and what falls over once real customers are involved. That's what we're offering: someone who has no reason to sell you software.
Where we help
Two things worth doing.
Getting found by AI
When someone asks ChatGPT or Perplexity to recommend a business like yours, something decides whether your name comes up. That's a different job to ranking on Google, and most sites aren't set up for it. We fix the structure, the wording and the signals these tools lean on, then show you where you stand before and after.
Best if people should be finding you and aren't
Working out where AI fits
A session with the two of us, going through how you actually work and where AI would save you real time. Sometimes the answer is one tool and an afternoon of setup. Sometimes it's that your time is better spent elsewhere, and we'll say so rather than bill you for the alternative.
Best if you're not sure where to start
How this one is priced.
Everywhere else on this site we quote a fixed price before we start, because we can scope the job properly first. Advice about AI doesn't work like that. We don't know what we'll find in your business until we sit down and look at it with you.
So this one is booked as a session, a half day or a full day, at a rate we agree up front. You get a written summary afterwards of what we'd do and in what order. If it turns into a build from there, we scope and quote that part the usual way, fixed before we start.
This sits close to your SEO.
Getting found by AI and getting found on Google are the same conversation more often than not, and we usually do them together. If search is already on your mind, start with the SEO side and we'll fold this into it.
Next step
Find out what AI says about you.
Your free video audit includes a look at how AI search tools currently see your business. It takes us a few minutes and it's usually the part people find most interesting.